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Amnesty Unblocker


An award-winning digital campaign for World Day Against Cyber Censorship.

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Amnesty Unblocker


An award-winning digital campaign for World Day Against Cyber Censorship.

"Today, adblock is taking a stand against censorship" - Salil Shetty, Secretary General Amnesty International

 

On World Day Against Cyber Censorship, we teamed up with AdBlock to replace blocked ads for 24hrs with messages from Edward Snowden, Pussy Riot and Ai Wei Wei. Each banner took people through to their full, uncensored opinions and within 24 hours, the campaign had reached 330 million people and traffic to Amnesty International’s website was the highest ever recorded. The campaign was featured in Lurzer's Archive, has won Gold at Spikes, the B&T Awards and Mashable awards, multiple Lions at Cannes and was one of only 20 campaigns to make the Titanium Shortlist. 

 

 

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K9FM


A station for dogs that won the first D&AD Black Pencil in radio for over 30 years. 

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K9FM


A station for dogs that won the first D&AD Black Pencil in radio for over 30 years. 

Dogs get stressed when left at home alone, so we created K9FM. A radio station to keep your dog company when you're not home. The station has won top awards at Cannes, Spikes, The Mashies, The One Show, AXIS, The ORCAS and was first radio campaign to win a D&AD Black Pencil in 30-something-years.

 

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Dreaming of Yams


A very weird supermarket ad that was voted Ad of the Year.

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Dreaming of Yams


A very weird supermarket ad that was voted Ad of the Year.

The brief was to show off New World's Fruit & Vege department. So I wrote a script with a floating meat lover, a talking yam and a soft-rock classic. It was chosen as New Zealand's best TV ad of 2015 and has picked up awards at Cannes, AWARD and AXIS.

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The Great Monteith's Meatpack Hunt


An award-winning AR hunting game that rewarded players with real meat.

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The Great Monteith's Meatpack Hunt


An award-winning AR hunting game that rewarded players with real meat.

Monteith's is a brewery known for matching its beer with meat. But with over 20 beers in their range, it can be tricky knowing what goes with what. So we started 'The Great Monteith’s Meatpack Hunt'. A virtual-reality hunting game where players won the meat they shot for real. The campaign has won at the Caples, Young Guns, AXIS, Spikes and was chosen as FWA App of the day and a case study for Google

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J.P. Morgan Chase - The Fairydadmother


We hit the sweet spot for America's largest bank. 

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J.P. Morgan Chase - The Fairydadmother


We hit the sweet spot for America's largest bank. 

America's largest bank needed to tell the country that they are more than just a place to store your money.

They also offer advice for the future. 

WHIskas CatLife


A piece of wearable tech that uses data to tell you what to feed your cat.

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WHIskas CatLife


A piece of wearable tech that uses data to tell you what to feed your cat.

The brief was to tell people when they should be feeding their cat dry food, and when wet food is better. So we created Whiskas 'Catlife', a specially-designed collar and smartphone app that tracks your cat's daily activity, and turns the data into insights that help you to look after and feed your cat exactly what it needs.

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Samsung Black Cats


An award-winning how-to video to help people take better black cat photos on their Samsung smartphones. 

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Samsung Black Cats


An award-winning how-to video to help people take better black cat photos on their Samsung smartphones. 

In August 2014, the news reported that record numbers of black cats were being abandoned. Why? Because people thought they didn't take good selfies. So we responded immediately with a social media campaign to teach people how to take great black cat photos. Within a week it had made it on to the national news and became Samsung's most shared social media post ever. The campaign was a finalist at the 2015 One Show and won the best Real-Time response category at The Mashies.

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Well-Written Weather


An award-winning radio campaign to promote the Auckland Writers' Festival. 

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Well-Written Weather


An award-winning radio campaign to promote the Auckland Writers' Festival. 

To promote the 2015 Auckland Writers' Festival, we wanted to demonstrate the power of good writing. So we partnered with one of the city's most popular radio stations and I wrote their daily weather forecast, every day for a week. The campaign was a 5-time finalist at Cannes, chosen as the best radio campaign of the week on BestAds and has also won awards at AdStars and Spikes. 

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Yes Sticks


We used science and ice cream to help people get something they wanted.

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Yes Sticks


We used science and ice cream to help people get something they wanted.

Research shows that ice cream causes neurological changes in the brain that make us feel good. So we decided to see if there was a way to harness the positive effects of ice cream to get a "Yes" to a question you wanted to ask. So we created Yes Sticks. The campaign helped Tip Top achieve their best Summer sales on record and has been awarded at international shows around the world. 

The Pepsi Party House


We built a mobile party house for teens.

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The Pepsi Party House


We built a mobile party house for teens.

Pepsi asked us to do something to help them connect with teenagers. So we gave them the thing they needed most – a place of their own. We built the Pepsi Party House. A mobile, extendable house that we put on the back of a truck and took round the country for parties. We supported the house with a huge, integrated campaign and for the first time in seven years, Pepsi's market share in New Zealand increased.

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Little Kitchen


A TV and Online mini-series that used  science to get kids cooking. 

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Little Kitchen


A TV and Online mini-series that used  science to get kids cooking. 

We teamed up with Bompas & Parr, world-renowned engineers of all things edible, to create a content series to help New World Supermarket relaunch their yearly collectibles campaign.

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The Simpsons 500th Episode


An award-winning print ad to promote The Simpson's 500th Episode. 

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The Simpsons 500th Episode


An award-winning print ad to promote The Simpson's 500th Episode. 

Channel FOUR asked us to create a campaign for the 500th episode of The Simpsons. So we rebranded New Zealand's biggest newspaper as The Springfield Shopper, using famous Simpsons stories. And it worked. FOUR had their highest ever viewership on the night of the show and the campaign won the Newspaper Ad of the Year.

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Black Mirror


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Black Mirror


I made an unofficial launch video for the launch of Google Glass. Obviously, they probably wouldn't approve.