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Hillary Clinton


A seminal spot I wrote for Hillary Clinton's 2016 Presidential Campaign.

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Hillary Clinton


A seminal spot I wrote for Hillary Clinton's 2016 Presidential Campaign.

Remember: When Donald Trump opens his mouth,
our kids are listening.
— Hillary Clinton
A hall-of-fame, effective ad.
— The New York Times
A masterpiece of political advertising.
— Forbes
Michelle Obama’s Speech Echoes Hillary Clinton Campaign Ad.
— Alternet
Could Clinton’s ‘Role Models’ Spot Be as Historic as ‘Morning in America?’
— American Marketing Association
 

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The Billion Color Film


A film for Samsung that was the first ever to use one billion colors.

The Billion Color Film


A film for Samsung that was the first ever to use one billion colors.

...the Pinnacle of U.S. Brand Innovation Today.
— AdWeek

The Samsung QLED TV can display one billion colors. So we launched it with a film that used all of them.

Watch the case study to see how we did it.


 
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Amnesty Unblocker


An award-winning digital campaign for World Day Against Cyber Censorship.

Amnesty Unblocker


An award-winning digital campaign for World Day Against Cyber Censorship.

Today, Adblock is taking a stand against censorship.
— Salil Shetty, Secretary General Amnesty International
Edward Snowden, Pussy Riot and Ai Weiwei protest cyber censorship.
— The Guardian
 

On World Day Against Cyber Censorship, we helped Amnesty International partner with AdBlock to replace blocked ads with messages from Edward Snowden, Pussy Riot and Ai Wei Wei. The banners clicked through to their full, uncensored opinions and were seen by Adblock's 50 million users, bypassing the censorship of authoritarian countries worldwide. Within 24 hours, traffic to Amnesty International’s website was its highest ever. 


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the fairy dadmother


We hit the sweet spot for J.P. Morgan Chase.

the fairy dadmother


We hit the sweet spot for J.P. Morgan Chase.

J.P. Morgan Chase, America's largest bank, needed to tell the country that they are more than just a place to store your money.

They also offer financial advice for the future. 


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K9FM


A radio station for dogs by Pedigree that won a D&AD Black Pencil. 

K9FM


A radio station for dogs by Pedigree that won a D&AD Black Pencil. 

Why D&AD’s first Black Pencil for Radio in 32 years is significant.
— Campaign Magazine

Dogs get stressed when left at home alone, so we created K9FM. A radio station to keep your dog company when you're not home. The station won top awards at every major international award show was first radio campaign to win a D&AD Black Pencil in 30-something-years.


 
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Sprint


We used robots to do the hard sell for America's 4th best wireless company.

Sprint


We used robots to do the hard sell for America's 4th best wireless company.

Dreaming of yams


A very weird supermarket ad that was voted Ad of the Year.

Dreaming of yams


A very weird supermarket ad that was voted Ad of the Year.

The brief was to show off New World's Fruit & Vege department. So I wrote a script with a floating meat lover, a talking yam and a soft-rock classic. It was chosen as New Zealand's favourite ad of the year and picked up awards at local and international shows.


 
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CatLife


A smart collar for Whiskas that uses data to tell you what to feed your cat.

CatLife


A smart collar for Whiskas that uses data to tell you what to feed your cat.

 

Cats' dietary needs change depending on how active they are but people often feed them the same thing over and over. So we created 'Catlife' for Whiskas, a smart collar and app that tracks your cat's daily activity and turns the data into insights that help you to feed your cat exactly what it needs.

 
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Well-Written Weather


An award-winning radio campaign to promote the Auckland Writers' Festival. 

Well-Written Weather


An award-winning radio campaign to promote the Auckland Writers' Festival. 

To promote the 2015 Auckland Writers' Festival, we wanted to demonstrate the power of good writing. So we partnered with one of the city's most popular radio stations and I wrote their daily weather forecast, every day for a week. The campaign was recognised at Cannes, AdStars and Spikes. 


 
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the Black Cat project


A how-to video from Samsung to help people take better black cat photos. 

the Black Cat project


A how-to video from Samsung to help people take better black cat photos. 

Black cats were being abandoned because people thought they didn't look good in pictures. So we responded with a social media campaign to teach people how to take great black cat photos using Samsung phones. It became a national news story and was recognised at the One Show and The Mashies.


 
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Yes Sticks


We used science and ice cream to help people get something they wanted.

Yes Sticks


We used science and ice cream to help people get something they wanted.

Research shows that ice cream causes neurological changes in the brain that make us feel good. So we decided to see if there was a way to harness the positive effects of ice cream to get a "Yes" to a question you wanted to ask. So we created Yes Sticks. The campaign helped Tip Top achieve their best Summer sales on record and has been awarded at international shows around the world. 


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The Great Monteith's Meatpack Hunt


An award-winning AR game for Heineken that rewarded players with real meat.

The Great Monteith's Meatpack Hunt


An award-winning AR game for Heineken that rewarded players with real meat.

Monteith's is a brewery known for matching its beer with meat. So we started 'The Great Monteith’s Meatpack Hunt'. An AR hunting game where players won real meat they shot in the game. The campaign was chosen as FWA App of the day and a case study for Google


 
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Little Kitchen


A TV and Online mini-series that used  science to get kids cooking. 

Little Kitchen


A TV and Online mini-series that used  science to get kids cooking. 

We teamed up with Bompas & Parr, world-renowned engineers of all things edible, to create a content series to help New World Supermarket relaunch their yearly collectibles campaign.