College dropout. Recovering chef. Award-winning creative leader.

Oriel Davis-Lyons is a creative leader with over 15 years of experience shaping work for many of the world’s biggest and most high-profile brands. Currently Chief Creative Officer at Mother New York, he is recognized for his culture-forward, non-traditional approach to advertising, entrepreneurial ventures, and social impact initiatives. His work has earned more than 150 awards across every major festival for global brands, non-profit organizations, and failed presidential campaigns.

Before joining Mother, Oriel held leadership roles at Droga5 and Spotify, where he oversaw the company’s flagship Wrapped campaign and its podcast creative team. He also founded ONE School, an award-winning portfolio program that created an alternative pipeline for Black creatives, and Corpleisure, a satirical apparel brand that became a viral commentary on corporate culture.

Beyond advertising, Oriel’s passion is music. He is the creator of Good Life, a festival and event series celebrating the music of the Black diaspora, and he frequently writes and speaks about the intersection of culture, creativity, and leadership.

He lives in New York with his family.

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